Like so many of us, I pile on the mascara to darken and lengthen my lashes, but I always envy those lucky people who have naturally long eyelashes. As a teenager, I tried countless 'tips and tricks' that claimed to boost your lash growth to no avail and eventually came to terms with the fact that I'd always need a helping hand from mascara or falsies to get those luscious, long lashes. However, the Joan Collins beauty range, 'Timeless Beauty', includes a lash growth treatment which claims to give visible results in 30 days of use. Could I have finally found a solution? Read on to hear all about my experience with this product and my thoughts...
The 'Class Act Lash Treatment Gel' is a completely transparent gel that contains ingredients picked especially for their growth stimulating properties. These ingredients include extracts from Laminaria (seaweed), Pelvetia (sea algae), Apigenina (lemon flavonoid) and olive leaf extract. I was really intrigued to see how seaweed and sea algae can promote hair growth, but on doing a bit of research I found that they're actually key players in the growth stimulating game and can actually increase the number of hairs as well as the length. In terms of how they do it, it's been suggested that they can help counteract hormonal influences (mainly, testosterone) that normally lead to natural hair loss. The gel also helps to strengthen existing lashes with a newly discovered peptide which will both thicken and lengthen.
Before I talk about my personal results with the treatment, I have to take a moment to talk about the packaging. If you've seen my review of the Joan Collins Nail Lacquer (see here) then you know that packaging is something that this beauty range takes to a whole new level by encorporating Hollywood glitz and glamour. The treatment comes in the 'Class Act' mascara tube which is a gold cylinder with a ribbed surface. It looks so luxurious and classy. I'd even go so-far as to say it looks like the YSL Touche Eclat - just even prettier!
As you can see from the picture below, the brush is designed to make sure every lash is coated with treatment. It has very fine bristles which are sturdy enough to seperate lash from lash, but soft enough to make the whole process very gentle.
The recommended way to use this product is to apply the treatment to both top and bottom lashes before bed. This gives it plenty of time to sink in to your lashes and work it's wonders over night. By the morning your lashes will be completely dry, so you don't have to worry about washing the treatment off before applying make-up. It's claimed to be able to give longer, thicker and fuller lashes in 30 days, so I thought I'd put it to the test.
I've now been applying the treatment to my lashes for a little over a month and have also been making use of 'Joan's Tip' and have been applying the gel to my eyebrows too. Although I was slightly sceptical to begin with, I do think that the treatment gel has had a noticeable effect. I wouldn't say I've experienced the '169% longer' claim on the website, but I definitely think both my top and bottom lashes have been lengthened. I can see it more on my bottom lashes, in particular, which were previously quite short and fine, but are now coming through a lot faster and thicker from the root. This has made applying mascara to the bottom lashes a lot nicer as previously I would end up with so much of it on my skin instead of the lashes because they were so thin!
I was particularly impressed by how the treatment worked on my eyebrows. The tail ends of my eyebrows are more on the thin side and the hairs just get increasingly finer. This was worsened when a cut led me to have an annoying patch in my eyebrow! I applied the gel completely over these regions for about a week and a half and was pleasantly surprised! The patch disappeared a lot quicker than it would do normally and, as a result, I'm definitely going to start using it on my eyebrows in the longterm from now on.
You can find out more information about the 'Lash Growth Treatment' on the website: here.
To conclude, I would definitely recommend the treatment for use on both eyelashes and eyebrows. With longterm use you'll get great results and there's the additional plus that it's maintaining and increasing the health of your lashes.
This is the second item I've reviewed from the Joan Collins 'Timeless Beauty' range (see my review of the nail lacquer: here) and it just seems to be getting better and better.
Be sure to check out the 'Timeless Beauty' website to see the full range:
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